Who we are?
VitaWorld Enterprises USA, Inc. is based in Southern California USA. Our product is supported by a strong R&D effort and a manufacturing team that is dedicated to producing products that meet or exceed the highest quality standards.
Our superior quality products are manufactured in the United States, in fully licensed facilities under strict Food and Dietary Supplement GMP’s (Good Manufacturing Practices) and are in compliance with all state and federal (USA-FDA) guidelines and regulations.
Thursday, March 19, 2009
Philippine index
Philippine index
Philippine index is an online directory of different businesses. It is also a package of complete information you needed for searching the foreign exchange rate, the Philamlife Net Asset Value Per Unit (NAVPU), the online banking links, the Philippine ZIP code, Philippine telephone area code and even the PCSO lotto results. Like other business directory, Philippine index also offer a free registration of business but there’s a quite different. Philippine index is not requiring for a link exchange or any other seo means. It really offers for free. So, if you want to be listed in the number one online directory in the Philippines visit there site @Philippineindex.
Posted by myblogv2 at 7:38 PM
Labels: business directory, currency rate, online banking, pcso lotto results, philamlife
Philippine index is an online directory of different businesses. It is also a package of complete information you needed for searching the foreign exchange rate, the Philamlife Net Asset Value Per Unit (NAVPU), the online banking links, the Philippine ZIP code, Philippine telephone area code and even the PCSO lotto results. Like other business directory, Philippine index also offer a free registration of business but there’s a quite different. Philippine index is not requiring for a link exchange or any other seo means. It really offers for free. So, if you want to be listed in the number one online directory in the Philippines visit there site @Philippineindex.
Posted by myblogv2 at 7:38 PM
Labels: business directory, currency rate, online banking, pcso lotto results, philamlife
Monday, March 16, 2009
QtechBPOThe Philippine Outsourcing scene is one of the fastest growing areas of Information and Communications Technology in the world, with this, Q-tech BPO was established in a dream to become one of the most reliable and fastest growing IT Solutions provider in the Philippines. We push ourselves forward in Technology, Customer Relations and other facets to support and serve our clients better and to further catapult us into our goals.
News and Announcements
| Q-tech facilitates .net framework 2.0 development Seminar in STI Lucena |
Q-tech Outsourcing Links and Articles
| Rich Internet Application |
| RIA are becoming common nowadays and may replace the traditional desktop application sooner than most of us expect. What are RIAs? As defined Rich Internet Applications are web based applications that have features similar to traditional desktop apps but maintain most of the bulk of the data and states at the server side. The are now a lot of development tools out there that can be used to create RIAs like Adobe Air, Curl, Silverlight and JavaFX. Ajax is another tool used to create RIAs. |
| Q-tech BPO Forum Launched |
| Today (Aug. 21, 2008) is the launched of the forum created by one of the developers from Q-tech BPO - Byron Regodon. The forum will be used for FAQs, Q-tech BPO's Client Support, and for Business. The forum is open for all the people who are interested in the field of IT. |
| Q-tech BPO supports STI Cluster 7 Competition |
| The Q-tech BPO supports the event of STI Cluster 7 Regional Competition held last August 1, 2008 at SM City Lucena. Michel, as the Graphics Artist/Photographer of Q-tech BPO, was chosen to cover the whole event. Congratulations to all winners in the event. |
| Google Search To Surpass Size of Microsoft Windows in 2009 |
Why is Microsoft (MSFT) so concerned about Google? (GOOG) Lots of reasons, one of which is this: By this time next year, Google's search business will be larger and more profitable than the most profitable and legendary monopoly in history--Microsoft Windows. (Just Google's search business--that doesn't even include AdSense).
Q-tech Finishes IT System Development Training for HOGP| Hoya Glass Disk Philippines one of the first multi-national corporation client of Q-tech, completes the System Development Training facilitated by Q-tech. Training Modules includes ASP.net 2.0, Oracle Development, Server Administration and Maintenance. Q-tech is also one of the consultant of HOGP for ICT and System development. Q-tech devs says Hi to Murayama San, Sir Bojo and Mam Joan! |
| Q-tech President Goes to Palawan for Tracs Conference |
| Sir Giovanni Juntereal goes to Puerto Princesa Palawan to support Tayabas City's upcoming IT Computerization Project, one of the development pushed by the newly declared city. Q-tech is Tayabas City's Official IT Service Provider. |
| Q-tech hired to develop Hoya Glass Disk Philippines' WebOutput System |
| Hoya Glass Disk Philippines (HOGP), manufacturer of glassdisks for Hitachi, Seagate and other hard disk manufacturers, hired Q-tech to develop a web based reporting system to display realtime statistics on its 2 (two) glassdisk manufacturing plants located in Sta. Rosa Laguna Techno Park Export Processing Zone. The said system will also be used by HOGT (Thailand), and HOGV (Vietnam) for production performance comparison. |
| Cotta Realty and Development Corporation hires Q-tech to develop site for PUEBLO POR LA PLAYA |
| CRDC corporation, developer of many real estate properties in Region IV, selected Q-tech to develop the website for its most ambitious project yet, Pueblo por la playa, a resort and residential property located on the fast growing town of Pagbilao, Quezon. |
| Q-tech completes the development of GLU Realty's Online Billing, Amortization and Accounting System |
The Q-tech BPO is an offshore software development company based in Lucena City, Philippines.
Qtech’s services are offered globally on a project- or strategic-staffing basis, in both custom and
off-the-shelf package environments, and across all technology platforms, operating systems and
infrastructures. We also offer system integration consultancy with superior value-priced services
and reliable delivery for both private and government sector clients.
Our Services:
Software Development Outsourcing
Website Development and Hosting
IT Hardware Infrastructure Set-up and Maintenance
System Development and Database Administration
System Integration
Monday, February 9, 2009
Wednesday, January 14, 2009
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search result search enginessearch s. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Contents.
1 History
2 Webmasters and search engines
2.1 Getting indexed
2.2 Preventing crawling
3 White hat versus black hat
4 As a marketing strategy
5 International markets
6 Legal precedents
7 See also
8 References
9 External links
History
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, as well as any and all links the page contains, which are then placed into a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the earliest known use of the phrase search engine optimization was a spam message posted on Usenet on July 26, 1997.
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provided a guide to each page's content. But using meta data to index pages was found to be less than reliable because the webmaster's account of keywords in the meta tag were not truly relevant to the site's actual keywords. Inaccurate, incomplete, and inconsistent data in meta tags caused pages to rank for irrelevant searches.Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.
By relying so much on factors exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
While graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.
Google headquarters
Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[6] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[7] In recent years major search engines have begun to rely more heavily on off-web factors such as the age, sex, location, and search history of people conducting searches in order to further refine results.
By 2007, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals. The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs.SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.
Webmasters and search engines
By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web,was created to discuss and minimize the damaging effects of aggressive web content providers.
SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization.Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Google guidelines are a list of suggested practices Google has provided as guidance to webmasters. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.
Getting indexed
The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo's paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.
Preventing crawling
Main article: Robots Exclusion Standard
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.
White hat versus black hat
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,although the two are not identical.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.
As a marketing strategy
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.
SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.A top-ranked SEO blog Seomoz.org has reported, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Contents.
1 History
2 Webmasters and search engines
2.1 Getting indexed
2.2 Preventing crawling
3 White hat versus black hat
4 As a marketing strategy
5 International markets
6 Legal precedents
7 See also
8 References
9 External links
History
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, as well as any and all links the page contains, which are then placed into a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the earliest known use of the phrase search engine optimization was a spam message posted on Usenet on July 26, 1997.
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provided a guide to each page's content. But using meta data to index pages was found to be less than reliable because the webmaster's account of keywords in the meta tag were not truly relevant to the site's actual keywords. Inaccurate, incomplete, and inconsistent data in meta tags caused pages to rank for irrelevant searches.Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.
By relying so much on factors exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
While graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.
Google headquarters
Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[6] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[7] In recent years major search engines have begun to rely more heavily on off-web factors such as the age, sex, location, and search history of people conducting searches in order to further refine results.
By 2007, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals. The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs.SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.
Webmasters and search engines
By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web,was created to discuss and minimize the damaging effects of aggressive web content providers.
SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization.Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Google guidelines are a list of suggested practices Google has provided as guidance to webmasters. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.
Getting indexed
The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo's paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.
Preventing crawling
Main article: Robots Exclusion Standard
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.
White hat versus black hat
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,although the two are not identical.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.
As a marketing strategy
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.
SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.A top-ranked SEO blog Seomoz.org has reported, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.
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About Me
LUCENA
lucena
History
Lucena City was originally a barrio of Tayabas town, then the capital of the Province of Tayabas (now Quezon) which was explored by Captain Juan de Salcedo in 1571 & 1572. The town was founded by the Franciscan fathers, Juan de Plasencia & Diego de Oropesa between 1580 & 1583.
It was then called by the Spaniards "Buenavista" (beautiful scenic spots) because of its awe-inspiring scenic beauty.
It was then changed to "Oroquieta" in honor of the Spanish Gov-Gen. Oroquieta. Then in the 17th Century it was changed to "Cotta" meaning a strong fort because forts or cottas were built to defend it from Muslim piratical raids. Spanish records mention the existence of cottas (Tagalog: kuta) along the coast of Lucena, particularly in Cotta itself and in the Barrio of Mayao, though these structures are no longer extant. Finally, on November 5, 1897, pursuant to an Orden Real Superior Civil, the community was named "Lucena." It became an independent municipality on June 1, 1882, coinciding with the growth of local maritime trade facilitated in the Cotta port and with the final defeat of Moro pirates plying the Luzon and Visayan waters.
Popular knowledge attribute the origin of the name "Lucena" to the town of Lucena, Andalucia where the late Reverend Mariano Granja, the Franciscan pioneer parish priest was said to have earlier served (some even say that he was from this town). But according to the monumental work (Catalogo Biografico de los Religiosos Franciscanos de la Provincia de San Gregorio Magno de Filipinas), of a fellow Franciscan, Eusebio Gomez Platero, Fr. Granja was born in Paredes de Nava, diocese of Palencia, distant from Andalucia. Records also show that he had no previous post as priest of Lucena, Andalucia.
During the Philippine Revolution in 1896, the captain municipal of Lucena, Jose Zaballero, led the local revolutionaries. However, the local revolutionary government was organized by Manuel Argüelles, with José Barcelona as president. After the declaration of Philippine Independence, Gen. Malvar took over Tayabas Province on Aug. 15, 1898. Don Crisanto Marquez was elected municipal president during the first elections.
Lucena was the site of bloody struggles at the outbreak of the Filipino-American War in 1899. Upon the establishment of a civil government in the Province of Tayabas by the Americans on March 12, 1901, Lucena was made capital of the province after a bitter debate between Tayabas-born and Lucena-based officials. The decision to make Lucena as capital was primarily based on its strategic location. Unlike the former capital town (Tayabas), Lucena has access to the sea.
During WW II, Lucena was not spared from the grim realities of war at the hands of the Japanese who occupied the city on Dec. 27, 1941. Fortunately, however, the city was not devastated by the war. The Hunter ROTC guerillas succeeded in driving out the Japanese on January 25, 1945. Quezon Province was formally liberated by the Filipino & American troops on April 4, 1945.
On June 17, 1961 by virtue of Republic Act No. 3271, sponsored by Cong. Manuel S. Enverga & Cong. Pascual Espinosa, Lucena became a chartered city. The City of Lucena was inaugurated on Aug. 20, 1962 after the occasion of the 84th birth anniversary of the late Pres. Manuel L. Quezon during Aug. 19.
Today Lucena is home to a population of 220,834 people (as of 2005) and is fast flourishing as an urban community and planning to build an Economic Zone.
Government
City officials
- Mayor: Hon. Ramon Y. Talaga Jr.
- Vice Mayor: Hon. Philip M. Castillo
- Councilors:
- Ramil C. Talaga
- Clarinda S. Cabana
- Atty. Ferdinand N. Talabong
- Benito J. Brizuela
- Danilo B. Faller
- Michael C. Dalida
- Felix F. Avillo
- Americo Q. Lacerna
- Simon B. Aldovino Jr.
- Wilfredo F. Asilo, Ph.D.
- Marcelo C. Magadia -ABC PRESIDENT
- Mikael Sandino T. Andrey - SK FEDERATION PRESIDENT
Economic Activities
Economic activities in Lucena are heavily concentrated in the poblacion and other sub-urban barangays where the highly densed and constricted Central Business District (CBD) is home to a large cluster of different business enterprises. As population grows in tandem with new and promising business prospects, business activities spill over adjoining barangays, thus forming mini satellite commercial areas.
Other commercial strips are located at 10 suburban barangays where both retail and wholesale trade, including other essential services, are being engaged in. Big commercial depots and warehouses in these suburban barangays do business in sales, distribution, and transport of assorted business products in bulk.
Of the total 8,316.90 hectare land area of Lucena City, 19 percent or 1,651.77 hectares cover the existing built up area. Almost 3% of this or 46.62 hectares cover the industrial section, located in different barangays of the city. These areas are home to significant industrial and manufacturing activities.
Industry in Lucena produces a sustainable amount of agro-industrial based products, dried and smoked fish, distilled liquors, bamboo and rattan furniture, ornamental flowers/plants, vegetable as well as meat products.
Nestled amidst a wide expanse of coconut lands, Lucena has coconut oil mills which produce oil-based household products like cooking oil, soap, lard, margarine, and oil based medicines.The well known JnJ Oil, Exora cooking oil and Vegetable lard, Miyami Cooking Oil are proudly made in this city.[citation needed] Car assembly/manufacturing plants have also established in the city turning out quality vehicles and accessories while Manila-based car shops are starting to put up some branches.
Road network provides access from all key cities and towns in the island of Luzon to this highly urbanized capital. Well-paved radial and by-pass routes criss-crossing in and out of the city facilitate the transport of unlimited assortment of merchandise, supplies, and raw materials to and from the city on a round-the-clock basis.
Over the years, it was observed that a growing number of visitors from other places come to Lucena. Travelers of various types and sizes are drawn to Lucena because of modern facilities and good amenities that could be found in the city such as Quezon Convention Center, Kalilayan Civic Centre, Sentro Pastoral Auditorium, Alcala Sports Complex a two time host of a Palarong Pambansa, Manuel S. Enverga Gymnasium, and Sacred Heart College Gym and Marcial Punzalan Gymnasium.
Places Lucena |
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| Natural Place Embalse del Malpasillo
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| Natural Reserve Laguna Amarga
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| Plaza Nueva 1 14900 Lucena Tlf: 95 751.32.82
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| Nuestra Señora de Araceli Hermitage
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| Castillo del Moral CP 151 14900 Lucena
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